Q Some people perceive advertising is extremely successful at persuading us to buy things. Others think that advertising is so common which no longer pay attention to it.
OR
Q.
Social media marketing can influence what consumers buy. Do you agree or
disagree?
Give
reasons for your answer, include any relevant examples from your own knowledge
and experience, and support your arguments with relevant evidence.
Advertisement
has been a very common and widely applied way to introduce and expand any
business related goods, service or ideas among the public. Some believe that
advertising campaign has played a paramount role in the success of any business
scheme while other argue that is no longer lure the public concern to such
business product. I support the statement that advertisement as an effective
way to enhance the sales of products because it directly play an intimate
psychological impact upon public domain that grab their attention towards
buying such products.
Advertising,
certainly, always have some kind of emotional connection with the public
thought, attitudes and values. Advertisement has more or less a significant
contribution in getting public attention result in effective marketing campaign
when connected to religious values and beliefs may have direct influence upon
the devotees of such commodity at any cost. In addition, many social media have
also stressed on various entertainment and luxurious aspects among the public.
This in turn, has spiked the demand of such goods or service all around the
world, will evoke an interest so such commodities in the coming days. I also
have the similar perception that advertisement is always the profitable and
wise investment and never the waste of resources. The pattern of advertisement
if made unique and typical from other model of advertisement and if able to
connect with the sentiment of consumer, will certainly surged the rate of
purchasing and remain at the top priority for them.
In
spite of it's merits, people in everyday life continuously encounter with
numerous advertisements and are no more unique to them. This is turn, they have
realized that the slogans used in such advertisement are not trustworthy and only
based on the welfare of companies. As a result, these outmoded exercises of
different companies are just worthless and waste of time, effort and money.
Moreover, consumer nowadays are aware and educated in terms of getting
authentic information about any product from a reliable sources before
purchasing it.
In
conclusion, it can be claimed an important marketing strategy, advertisement
has been playing vital role in each and every business. Thus, social media
marketing can influence what customer buy instead of actual needs. We should do
wise decision before purchase the goods however there might be extra-ordinary
marketing.
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| Debu Timilsena [IELTS/PTE Instructor, MEd & MA English] [Certified & Experienced Instructor] |
References
British Council International
Cambridge University Press
IDP Australia
Debaki Kafle (2024) Teaching IETLS Preparation Courses
Chhetra Timilsena (2012) Teaching IELTS Preparation Courses
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