Before dealing communication in organization or contemporary organization, it is better to deal on what communication is.
[Contemporary Communication in Organization]
Communication is the
exchange of message from one person to another. There must be sender and
receiver for the communication to take place. In between the sender and
receiver there is the message which is transfer from sender to receiver.
The latine word
communicare = communication. It means to inform, participate, share or to make
common.
Let's see some of the definition of communication.
Some definitions of
Communication are:
1. It is the process
of exchanging information and understanding from one
person to another [Keith Davis].
3. Communication is a
process by which information is exchanged between individuals through a common system of symbols (Nepali, English,
French)and sigh behavior (Facial & Body Movement) [Webster's Dictionary].
Communication is the
life blood of the business.
The importance of
communication rely on that without it No business can be developed and
promoted.
Communication is the plaster
that holds an organization together, whatever its business or its size.
Communication Theory
Communication is a
theory and also a practice. In this regard, it is important to observe what
communication theory is.
Communication Theory
refers to the entire beliefs, ideas, process, principles, model, features and
types related to communication.
Communication in
contemporary organization simply refers to the business communication.
Business communication
refers to all messages that we send and receive for various purposes such as the official purpose like running,
managing, and conducting the formal affairs of a voluntary organization etc. automatically
falls under business communication.
BC is marked or
identified by formality as against personal and social communication.
Communication in
contemporary organization refers to the communication that takes place in the
organization in present context. It is also called the organizational
communication that refers to the process by which activities of an
organizations are arranged and coordinated to reach the goals of both
individuals and the organization.
Organizational communication helps business person from several ways
1) By
providing specific roles and responsibilities of sales, services, and
production;
2) It
helps to acclimate the changes through individual and organizational creativity
and adaptation;
3) It
supports to complete tasks through the maintenance of policy, procedures, or
regulations that support daily and continuous operations;
In a very simple word
communication in contemporary organization refers to the information flow that
happens in an organization which has the specific structure, direction and
process.
Communication in
contemporary organization circulates and takes place in a two major ways/types:
Normally, messages flow
into over and out of business organizations in a variety of ways.
Such as:
Type 1 [Internal and
External]
When we talk about the
communication nature and type in any contemporary organization, they are of two
types:
Internal communication
As the name suggests, the
internal communication refers to the flow of information from one person to
another inside the organization. Or it means the communication which is always within
the organization or company between and among the people
For example, internal
discussion, meeting, seminar and instruction
External communication
External here means the
communication that flows from one organization to another or to the costumer.
Thus, such type of communication takes place between a company and outside
parties.
Type 2 [Formal and Informal]
Formal Communication network
Formal communication
indicates the typical business or organizational communication because we
communicate formally in an organization in the majority of the cases. You can
also say almost always. This formal communication network is also divided into
two types:
Downward communication
It is from top to
bottom especially while launching the policy from the managerial board and
executive board.
Upward communication
It is bottom to top
that is useful when an institution tries to solve a particular problem or
challenges.
Informal Communication network
It is the supplement or
complementary to the formal communication network. We often talk and discuss
the official problems and issue in inform setting. It may be in canteen,
shopping center or home to find out the solution in the problem in one hand and
on the other it gives the clue to the managerial level to address that unsolved
problem.
The importance of
communication in the contemporary organizations are listed as follows:
Motivation is promoted by
informing and clarifying the employees about the task to be done, the manner,
and how to improve their performance for the better results.
It
plays a crucial role in altering
individual’s attitudes, if it is needed for the expected progress of the
organization.
Every
business organization today attempts to develop their social attachment and
socialization in this context communication helps in socializing. One cannot survive without communication.
Communication also assists in controlling process. It helps monitoring managerial member’s
behavior in various ways.
Last but not the least, Communication adds meaning to human
life, helps to build relationship and fosters love and understanding and enriches
our knowledge of the universe and makes living worthwhile.
References
Business Communication Platform (2021) Timilsena
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